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Tis the season: British Airways launches its most Christmassy British original Christmas celebration yet Brand TD

The post Tis the season: British Airways launches its most Christmassy British original Christmas celebration yet appeared first on TD (Travel Daily Media) Brand TD.

To celebrate the festive season this year, British Airways is pulling out all the stops to make it the biggest celebration for its customers to date with Christmas dinners, festive soaps and scents, hours of Christmas classics, as well as number of sweet treats. 

From the moment customers step foot into London Heathrow, Gatwick and City airports, they will notice the decked-out halls with festive check-in screens, Christmas décor and seasonal music playing. Customers travelling through the airline’s lounges can tuck into bespoke Christmas menus, cookies, gingerbread and mulled wine, as well as soak up a special festive scent featuring cinnamon and festive spices.

The airline has partnered with Hotel Chocolat to offer customers a hot chocolate winter warmer in its Concorde Room, or a festive chocolate cream cocktail in its First lounge. The airline has also commissioned a British Original artist to create a winter wonderland for customers on the walkway between its main lounges in Heathrow Terminal 5. The masterpiece will be carefully painted using ‘snow graffiti’ and feature a British skyline scene with snowy décor. The art will be created live across the first two days of December for customers to watch.

As British Airways customers board over the festive period, they will notice Christmas music ahead of settling into their seats that will be decorated with specially designed festive headrest covers, featuring the airline’s bespoke Christmas ribbon design. All customers will also be handed farewell chocolates when they depart from their flight.

Taking the celebrations to 35,000ft, customers travelling on the airline´s long-haul flights can tuck into traditional Christmas dinners* served on festive themed trays. The airline expects to serve a staggering 380,000 Christmas dinners, which includes more than 600,000 Brussel sprouts and 8,000 Yule logs.  British Airways’ customers can also enjoy more than 1,500 hours of inflight entertainment, which includes more than 20 classic Christmas films and 50 TV Christmas specials on its dedicated ‘Christmas countdown’ channel. Travellers will also notice festive scented soap in the airline’s onboard restrooms.

As a special gift to the airline’s most premium customers travelling on December 24 and 25, British Airways will present each passenger with a beautifully hand painted, bespoke glass Christmas bauble.

Calum Laming, British Airways’ Chief Customer Officer, said: “Christmas is one of our favourite times of the year – customers and colleagues alike – and we’re all really excited to spread some holiday cheer over the coming weeks, both at the airport and in the skies.

“We hope these special touches, both big and small, help make our customers’ journey, wherever it may be, as original and extra special as possible. To all our customers, however you are celebrating, we wish you a very Merry Christmas!”

The airline’s customers travelling in Euro Traveller on short-haul flights will also be able to choose from a selection of festive treats avliable to purchase through airline’s High Life Café. This includes Tom Kerridge’s turkey feast sandwich, Pullin’s Gingerbread Muffin, and LoveRaw’s vegan M:lk Choc Cre&m bar. Customers can also choose from a variety of Christmas drinks, including Black Cow’s Christmas Spirit vodka and Brewdog’s Elf lager.

British Airways has also launched its ‘Big Little Welcome’ campaign, giving customers the opportunity to greet loved ones with a welcome message that could be displayed across billboards and airport screens when they arrive at Heathrow, Gatwick and City airport over the Christmas period.

 

 

 

The post Tis the season: British Airways launches its most Christmassy British original Christmas celebration yet appeared first on Brand TD.

Kanchan Nath

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