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AI set to drive Thailand’s leadership as the world’s premier “Lifestyle” Travel Destination:  TTF 2024 Brand TD

The post AI set to drive Thailand’s leadership as the world’s premier “Lifestyle” Travel Destination:  TTF 2024 appeared first on TD (Travel Daily Media) Brand TD.

From left: Bill Barnett, Managing Director, C9 Hotelworks and TTF Founder; Mark Weingard, Founder, Iniala Group; Patrick Both, Regional General Manager – Luxury and Lifestyle Thailand, IHG Hotels & Resorts; and Jesper Palmqvist, Senior Director Asia Pacific – STR, a CoStar Group company.

Business leaders from tech, hospitality, data and dining gather at Thailand’s largest travel and tourism event with over 1,000 registered participants to debate the future of the sector. Thailand’s position as the world’s leading “lifestyle” travel destination was the hot topic of debate at Thailand Tourism Forum 2024 (TTF), held at InterContinental Bangkok yesterday as AI emerged as a key driver to the future success of the country’s tourism industry.

Founded by Bill Barnett, TTF is Thailand’s leading platform for travel and tourism discussion Industry leaders from government and private sectors come together each year in January at the eagerly awaited annual forum for insights and indicators for the future trends of the sector.

“Every tourism outfit and hotel are AI companies whether they realize it or not,” said Mr Barnett, who is also managing director C9 Hotelworks. “With the lightening development of AI, this is a call to action for hospitality to return to its roots of a service culture as technology frees up human resources and allows our industry to focus on what is important – people. AI is not a shadow cast over hospitality, it’s a bright shining light.”

The myth that AI is creating a less personable industry was busted by keynote speaker from Google Thailand, Aditip Panupong (Term), Industry Head of Strategic Partnerships. “With travellers spending more time planning, businesses can leverage AI to simplify their journey and make their experiences more personalized and seamless than ever before,” he said.

Thailand’s tourism journey is a 40-year plus story, but its evolution is one that emphasizes experience, reflecting changing tastes and aspirations. This proves that “lifestyle” is the new tourism mantra transcending tiers of hotels and focusing on individual, bite-sized travel encounters. It is one that has taken creativity and innovation which will be key to maintain, delegates heard.

 

 

 

The post AI set to drive Thailand’s leadership as the world’s premier “Lifestyle” Travel Destination:  TTF 2024 appeared first on Brand TD.

Kanchan Nath

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