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FilmRise Expands Social Media Video Distribution With Viral Nation Media Play News

Andrew Schrock and family

January 17, 2024

FilmRise, the New York City-based film, television studio and streaming network, Jan. 17 announced a new distribution partnership with Viral Nation, a social media transformation and technology company. The deal will expand the FilmRise Creator Partner Program (CPP), adding 10 creators spanning a host of popular content genres.

Participating Viral Nation creators will provide FilmRise with exclusive worldwide rights to their libraries, encompassing hours of content from gaming and lifestyle to comedy and challenge. FilmRise will curate and re-package videos for worldwide distribution as broadcast-ready television episodes. The deal includes exclusive rights in all digital media, FAST, television (free and pay-TV), non-theatrical, airline and ancillary rights.

“We have achieved remarkable success in amplifying the reach and influence of prominent YouTube creators by tailoring their content and distributing it across platforms worldwide,” Max Einhorn, SVP, Acquisitions and Co-Productions at FilmRise, said in a statement.

Viral Nation is offering 10 diverse digital stars to kickstart the partnership. These include family man and skater Andrew Schrock, whose kickflips and vlogs have generated more than  5.6 million subscribers on YouTube, mobile gaming star Panda, who has 12 million subscribers tuning into his YouTube channel, and Singaporean comedian JianHao Tan, whose digital comedy sketch series has brought him more than 7 million YouTube subs.

The deal was negotiated by Einhorn, SVP, Acquisitions and Carolyn Marcus, Director of Creator Partnerships for FilmRise, and Bianca Serafini, Head of Content Licensing for Viral Nation.

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