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BLAST Premier and GG.BET agree global esports betting partnership for 2024 European Gaming Industry News

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World-renowned Counter-Strike tournament series BLAST Premier has announced a global partnership with leading esports betting brand GG.BET. 

As part of the partnership, GG.BET will be featured across multiple activations, offering BLAST’s audience exciting experiences and integrations to bring fans even closer to the Counter-Strike action. These activations include talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media giveaways, exclusive content and physical/digital branding across the BLAST Premier tournament series. 

GG.BET is an international esports betting brand with an ambition to create the best esports betting experience for fans and users. The online bookmaker has a deep presence in the Counter-Strike world, being a long-term partner of Ukrainian organisation NAVI and becoming betting partner of the BLAST.tv Paris Major 2023 champions Team Vitality in August 2022. GG.BET have also previously partnered with the Stockholm 2021 and Antwerp 2022 Majors.

Alexander Lewin, SVP of Commercial for BLAST, said: “We are delighted to welcome on board GG.BET as a global partner for 2024. The brand is deeply rooted in the Counter-Strike community, having active partnerships with our Member Teams NAVI and Team Vitality. This partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans.”

GG.BET press office said: “The GG.BET team is delighted to kick 2024 off by announcing a partnership with BLAST Premier. Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level. Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.” 

BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and biggest superstars fight it out for glory and a multi-million dollar prize pool. Famous for its unparalleled production quality and game changing fan-first moments.

The tournament series attracts millions of viewers worldwide, watching along at home on BLAST’s global broadcast reaching more than 154 territories and in 28 different languages. On average, BLAST’s arena events bring in tens-of-thousands of fans, with London and Copenhagen set to host events in 2024. 

Hunor Pal

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