Ukrainian esports organisation Natus Vincere (NAVI) has announced it has expanded its partnership with esports betting company GG.BET.
As a result, the two parties will collaborate on a range of content creation projects and activations throughout 2024.
According to a release, GG.BET and NAVI will host press conferences with the organisation’s players in addition to in-person activations at events where it is competing. Both entities stated that the aim will be to create ‘more exciting content.’ Details on the content were not disclosed.
GG.BET first partnered with Natus Vincere in 2021, making the betting company one of the organisation’s long-standing partners on its portfolio. In the past three years, the two parties have hosted a CS:GO showmatch against Team Vitality while GG.BET’s logo has previously been featured on the jerseys of players.
The betting company is already securing deals in 2024. In January, it secured a partnership with Counter-Strike circuit BLAST Premier where NAVI competes against 15 other teams.
For NAVI, renewing with GG.BET secures seven partners on its roster. This includes the likes of gaming peripheral manufacturer Logitech G and clothing brand PUMA.
Oleksii ‘XAOC’ Kucherov, Operations Director at Natus Vincere, spoke on the expansion: “We greatly value our longstanding relationship with GG.BET. Their support since 2021 has helped us to achieve numerous successes in major tournaments, such as BLAST Premier: World Final 2021 and PGL Major Stockholm 2021.
“In 2024, together with GG.BET, we will continue to develop these kinds of initiatives for our supporters, while making them bigger and better!”