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Peacock Ended 2023 With 31 Million Streaming Subs, Added 3 Million Subs in Q4 Media Play News

January 25, 2024

NBCUniversal’s Peacock subscription streaming video platform ended 2023 with 31 million paid subscribers, which included the addition of three million subs in the fourth-quarter fiscal period, ended Dec. 31. The tally was up almost 50% from the end of 2022.

While corporate parent Comcast lauds Peacock as the fast-growing SVOD service in the U.S. in 2023, subscriber numbers pale in comparison with major studio competitors, not to mention industry behemoth, which ended last year more than 260 million subs worldwide.

Peacock revenue in Q4 increased 57%, surpassing $1 billion for the first time, up from revenue of $637 million in the previous-year period. The streamer helped up quarterly media distribution revenue 8.5% to $2.75 billion from $2.53 billion in the prior-year period.

Peacock’s pre-tax adjusted operating loss declined to $825 million from an operating loss of $978 million in the fourth quarter of 2022.

In a statement, Comcast chairman/CEO Brian Roberts lauded Peacock’s year, including first-time streaming of an NFL playoff game, which generated a record 23 million viewers.

“I couldn’t be more proud of how our company came together to deliver a record-breaking NFL Wild Card game on Peacock and the nation’s biggest night on the internet ever,” Roberts said.

Erik Gruenwedel

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