Analysis from global data provider highlights strong start of new multistate lottery
Egamingmonitor (EGM), a leading provider of gaming industry data, has analysed the performance of Eurodreams, the latest multistate lottery to launch in the industry.
The analysis has been completed using EGM’s proprietary Lottery Data Product, launched at the start of 2024, which looks at over 100 state and national lotteries and delivers comprehensive reporting data, insight and overviews of the global lottery industry.
The lottery, which debuted across Euromillions countries in November is a ‘cash for life’ product where a fixed jackpot of €20,000 per month for 30 years can be won twice a week. Boasting shorter odds than its two United States ‘cash for life’ equivalents, the Eurodreams product does not offer a shared jackpot, unlike other multistate ‘’cash for life’ draws, and EGM expects it lottery to yield more winners per year too than similar draws globally.
In comparison to other ‘cash for life’ products across the world, Eurodreams has seen a better sales ratio versus the main multistate draw products of 25%; almost 5% more than closest competitor, Set for Life. In the first few weeks, the average ticket sales were approximately 1/3 the amount of Euromillions lottery tickets sold, a trend that carried across Europe.
The product has been particularly well received in France with the nation responsible for approximately 40% of all Eurodreams ticket sales each month. This was assisted by the very first two winners coming from France, ensuring that there was an immediate lift in both the country and across the continent.
On a per capita basis, comparatively smaller countries such as Portugal and Switzerland are the biggest spenders on the lottery product, mirroring the affinity in those nations for the Euromillions draw itself.
“The Eurodreams has had an excellent launch with a higher ratio of sales to rolling multistate jackpot draws than in other regions,” the Chief Executive Officer for EGM, Kevin Dale, said. “On current run rates, it could well hit €1 billion of sales, taking it comfortably into pole position in terms of global sales of ‘cash for life’-type products.
“As a product genre, the fixed jackpot element of these draws benefits the operators in that it allows for predictable sales as opposed to the highs and lows of some of the larger multistate jackpots. In turn, charity or state receipts are also more stable as a result, creating a more cohesive ecosystem for lottery providers.”
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