First Look: Palace’s Next Store Is in a New Country Highsnobiety
Palace Skateboards keeps getting bigger. Two straight years of truly titanic collaborations culminate in the British brand’s next major move: Palace is going global. Again. And even more.
Currently, Palace only has physical stores in three countries: Britain, America, and Japan. Next stop, South Korea.
Photos provided to Highsnobiety by Korean streetwear account @le.syndrome show the exterior of the Korean Palace store opening in tandem with the launch of Palace’s Spring 2024 collection.
This is all insider info dug up ahead of Palace’s official reveal date, accompanying details uncovered by locals and clues left by Palace itself, like the description for a previous season’s quarter-zip sweater: "Might go South Korea soon if anyone’s up for it."
I mean, this is Palace, so you gotta take this stuff with a grain of salt (its product descriptions are typically quite jokey) but there’s more.
In a recent video posted to Palace’s Instagram page, an anonymous person wears a hoodie printed with a tiger-patterned Triferg logo laden with Hangul text, captioned with a date: February 3.