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Gaming Americas Weekly Roundup – January 22-28 European Gaming Industry News

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Gaming Laboratories International (GLI) has announced the promotion of Ginnie Hollis and Samantha Powell to Vice President positions, further strengthening the company’s global leadership team.

The Michigan Gaming Control Board (MGCB) has recently sent cease-and-desist letters to three online gaming companies — two in the US and one overseas — after investigations revealed the entities are offering online gaming in Michigan without licenses to do so legally.

Jackpot Digital has announced that it has received licensing approval from Mille Lacs Band of Ojibwe Gaming Regulatory Authority, the regulator for Grand Casino Mille Lacs located in Onamia, Minnesota. The vendor license was the final step required for the Company to install its casino machines at Grand Casino Mille Lacs.

BetMGM debuted the first of a three-part, star-studded teaser campaign, promoting the company’s first-ever Big Game television spot. Featuring the never-before-seen pairing of Tom Brady and Wayne Gretzky, along with actor Vince Vaughn, the upcoming series marks a monumental moment for BetMGM.

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings, a global digital sports platform, launched the Fanatics Sportsbook and Casino in the commonwealth of Pennsylvania. Sports fans living in and visiting Pennsylvania will be able to download the Fanatics Sportsbook, which includes Fanatics Casino, on iOS and Android and begin their Fanatics Sportsbook experience.

Seminole Hard Rock has promoted Keith Sheldon to President of Entertainment and Brand Management for Seminole Gaming and Hard Rock International. In this new and expanded role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships and sponsorship revenue generation. Sheldon will continue to report to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

Partnerships

São Paulo has announced Superbet as the main sponsor for the next three years. The contract between the Tricolor and the recently arrived European betting house in Brazil is worth $32 million.

U.S. Integrity and LIV Golf announced a formal partnership for gaming integrity monitoring, compliance and education. The partnership also provides LIV Golf with access to ProhiBet, an innovative technology that detects prohibited gaming behavior, developed in collaboration with Odds On Compliance.

International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a three-year contract extension with the Virginia Lottery. The extension, when added to the full duration of the contract, will run through October 2033, and in addition makes available three, one-year extension options.

AndaSeat, a pioneer in ergonomic gaming chairs, has introduced the Kaiser 3 Pro, marking a new chapter in comfort and innovation. Alongside the exciting launch, the company also announced a landmark partnership with Top Esports, a leading name in the esports industry.

TUMS has partnered with DraftKings to launch a new platform, TUMS Prop Bites, which allows players to choose free food picks during the Super Bowl and compete for cash prizes. Players can pick from an assortment of favourite American foods like pizza, buffalo wings, chips and dip with the free-to-play game. Winners can earn a share of $10,000 for selecting which foods “have won America’s hearts and stomachs.”

Niji Narayan

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