German esports data and analytics company Shikenso Analytics has partnered with esports agency Bright Up Agency to provide its clients with more value and high-quality data.
Bright Up will use Shikenso’s data insights to improve its consultation process with brands and rights holders, meaning that the agency will seemingly be able to help its clients more efficiently.
Bright Up Agency was created in early 2024 by industry veterans Marco Niemann, formerly G2’s Head of Global Partnerships, and Dominic Müller, formerly of SPORTFIVE and Razer. The agency’s main goal is to connect stakeholders from the gaming and esports industries with both endemic and non-endemic brands, helping facilitate partnerships and new business ventures.
Shikenso Analytics, on the other hand, is well-known for its work with esports organisations and event organisers, providing companies with partnership and sponsorship analytics via AI and stream monitoring tools. It is these tools that will help Bright Up Agency better understand the value that can be provided to clients.
The partnership will allow Bright Up Agency access to Shikenso’s extensive data set, which is built on several years worth of partnerships with some of the top esports brands in the world. The company worked with the likes of Ninjas in Pyjamas, BLAST, Pinnacle, G2 Esports, and others, resulting in abundant experience when it comes to analysing esports data.
Marco Niemann, Managing Director & Co-Founder of Bright Up Agency, commented: “This collaboration with Shikenso Analytics is key for Bright Up Agency and our clients. In the dynamic landscape of esports and gaming, data is paramount.
“Our clients will benefit significantly from the precision and insights that this partnership brings, allowing us to navigate the industry with strategic acumen and maximize the potential of every sponsorship.”