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NBC Sports: GolfPass Membership Platform Tops 100 Million Total Minutes Streamed, Includes Free Access to Peacock Media Play News

Jordan Spieth tees off the 6th hole during the first round of The PLAYERS Championship on The Stadium Course at TPC Sawgrass on March 14, 2019 in Ponte Vedra Beach, Florida (photo by Debbie Wong/Shutterstock).

February 1, 2024

NBC Sports Next’s GolfPass, a subscription program offering tee-time benefits and streaming video, touted its fifth anniversary claiming the platform has generated more than 100 million total minutes of streaming video content consumption.

 

Co-founded by PGA Tour star Rory McIlroy, GolfPass offers subs access to an on-demand video library of nearly 5,000 videos ranging from golf instruction to a variety of original entertainment. The service features 115 series, including 84 originals, representing more than 3,000 episodes and 40,000 minutes of entertainment, including shows “Ask Rory,” “The Conor Moore Show,” “Build a Better Game,” “Home Course Advantage,” “Better Off With Hally Leadbetter,” and “My Daily Routine,” among others.

The service also includes 795 one-to-two-minute instructional videos.

A record 45 million Americans played golf in 2023, according to the National Golf Foundation.

Also included in the membership is access to the GOLF Channel video vault, featuring series “Feherty” and “Big Break”. 

The streaming service is now on the Peacock platform, with Samsung TV Plus adding a GolfPass channel to their programming mix in 2022, with Xumo, Amazon Freevee and TCL soon to follow. Roku became the most recent addition in January, with two more distribution platforms expected in the near future.

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Erik Gruenwedel

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