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New Streamer ‘Zeam’ Provides Binge Viewers with Break-Time News, Sports, Culture Media Play News

WWTV is among Zeam’s inaugural content providers (Zeam photo).

February 1, 2024

Syncbak on Feb. 1 announced the launch of a new streaming platform called Zeam, a service that hopes to attract binge viewers between sessions with news, sports, and culture — live and on-demand — from hundreds of local television stations across the country in one central, highly personalized hub.

Zeam will unleash a massive, eight-figure marketing campaign with the centerpiece being localized Super Bowl ads featuring John Stamos, airing across the country in different markets.

Zeam’s mission is to connect every broadcaster to every viewer through a platform that makes viewers feel connected to any locale and any news, sports, or cultural event that has meaning to them. The new streamer has already signed up nearly 300 stations and 30 groups including Gray, CBS, News Press & Gazette, Hearst and Morgan Murphy. At launch, Zeam will have station representation that covers nearly 80% of DMAs. 

Jack Perry

“As viewers and the industry continue to migrate to streaming, local television stations need to find a way to build a sustainable business that helps them not just survive but thrive in the streaming age,” said Jack Perry, the CEO and founder of Syncbak. “That’s why we are launching Zeam, which not only serves as a master connector between stations, advertisers and viewers, but will also redefine what a successful model for local OTT looks like by breaking down the biggest obstacles local stations face in streaming – cost and complexity.”

Zeam will help local stations drive streaming revenue by distributing their content to a national audience, facilitate national and local ad sales through Syncbak’s proprietary advertising technology, and provide training to stations to enable them to create exclusive Zeam content. With more than 5 billion advertising unit avails, Zeam says it will launch with one of the largest ad inventories and first-party data pools in streaming.

Accompanying the debut of Zeam is the launch of Zeam360, a mobile production studio — a Zeam-branded van — the company says will double as the first-ever, 24/7 livestream mobile channel. As part of the launch, Zeam360 is embarking on a barnstorming tour, stopping at nearly 30 local broadcast stations en route to the Super Bowl to help local broadcast stations learn about the possibilities of OTT while also creating hyperlocal content for viewers. Zeam360 will continue on the road, visiting local broadcasters post-Super Bowl, as well. In addition, Zeam has established a new studio in Times Square to host local, independent creators and provide a platform for them to reach a broad base of viewers. The studio will also serve as a billboard to promote the streamer to the thousands of people who pass through Times Square daily.

Zeam already covers 165  DMAs and features 250 over-the-air channels available for streaming across all major networks including CBS, ABC, FOX, NBC, and The CW.  Syncbak also powers some of the industry’s most successful OTT solutions, including live for Paramount+, Hulu, fuboTV, the NFL, Amazon, Roku and AppleTV, plus hundreds of other apps and websites.

Perry is a media tech pioneer whose achievements include creating the first geo-fencing and subscriber authentication technology — Geneva — which enabled satellite companies like Dish to deliver local TV signals to subscribers across the country; antennaweb.org, an online tool that helped consumers migrate from analog to digital TV; and TitanTV, the first-ever web-based electronic program guide with built-in DVR capabilities. He founded Syncbak in 2009.

 

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Kirk Sanderson

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