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Playtech and 10bet’s Partnership Expands into the Swedish Market European Gaming Industry News

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Playtech has successfully launched its Sportsbook with the global online gaming brand 10bet in Sweden.

Having enjoyed success in the UK market for more than twenty years, 10bet announced Playtech as the exclusive provider of its sportsbook for its UK operations in June 2023. This successful partnership has now been extended into Sweden, where players from across the region can benefit from Playtech’s Sportsbook, which provides real-time news, stats and analysis as part of an unrivalled customer experience.

Playtech’s Sportsbook allows 10bet to customise and enhance communication with its players, allowing for a greater user experience. The increased scope for bonusing as part of expanded capabilities in Playtech’s Sportsbook is an added reward for players.

Launching Playtech’s online Sportsbook across 10bet’s platforms has proved a success, with a significant increase in monthly turnover in the months following the launch. Playtech’s Sportsbook has helped 10bet drive an average revenue increase of 33.5% this year, with profit margins increased to 9.65%, despite operating in such a mature market.

Sergey Harutyunyan, VP of Sales and Customer Development at Playtech, said: “It’s fantastic to see the impact Playtech’s Sportsbook is having for both 10bet and its players. 10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players. With a strong focus on user satisfaction, they are committed to continuous innovation and responsible gambling practices, whilst providing an unparalleled gaming experience for their players. This has been an exciting development for our Sportsbook offer, and we can’t wait to see what our partnership will bring next.”

Yuval Klein, 10bet Spokesperson, said: “We are truly amazed by the results we’re getting so far with the Playtech Sportsbook. It was one of the most successful bets we’ve made in recent years. From developing a smooth player experience to increasing bonus capability, incorporating Playtech’s Sportsbook has been a great move for 10bet players. We look forward to our continued collaboration and shared success with Playtech over the coming months and years.”

Niji Narayan

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