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Kindred’s Journey Towards Zero Numbers Demonstrate Sustainable Long-Term Progress European Gaming Industry News

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Kindred Group plc’s (Kindred) share of revenue from harmful gambling showed a minor reduction to 3.1% (Q3 2023 3.3%) in the fourth quarter of 2023. Encouragingly, the percentage of detected customers who exhibited improved behaviour after interventions rose to 87.4% (compared to 86.7% in Q3). This sustained positive trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the unwavering dedication and collective efforts of the entire company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.

“Addressing the decline in revenue from harmful gambling requires a long-term view. It’s important to note that our Journey towards Zero data has shown a steady decrease since 2020. Since the third quarter of 2021, the healthier gambling behaviour effect after interventions have improved from 64.9 per cent to 87.4 per cent. This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred’s DNA,” Alexander Westrell, Director of Communications at Kindred Group, said.

Niji Narayan

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