If 2024 was a person, its first waking memory would be of the Stanley cup. Stanley’s signature Quencher thermos became arguably the first trend of 2024 and remains red-hot heading into the second month of the year.
In early January, hype for Stanley’s Quencher thermos peaked. The silver-tipped mugs were darn-near ubiquitous — though Stanley cup demand was already pretty well-established, viral videos of shoppers clamoring for limited-edition models and collaborative Quenchers redefined the term "Stanley cup." Hockey? Never heard of her.
Stanley is smartly seizing the moment with its first-ever clothing collection, heavily indebted to the Stanley cup hype and presumably intended to at least partially ride that virality.
Well, hard to say Stanley cup clothing is clearly not for the new converts but, let’s be real: even if Stanley’s first-ever clothing collection only sells a single item to each Stanley cup collector, we’re talking sold-out drops.