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Highlight Games Limited Announces Partnership with Boomerang Digital European Gaming Industry News

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces a new partnership with Boomerang Digital.

Boomerang Digital will use its market-leading technology stack and Highlight Games Limited’s innovative game concept and extensive video archive portfolio to create a new Lotto Goals numbers game and distribute it to a leading tier-one United Kingdom retail operator in time for UEFA’s Euro 2024 Championship this summer.

Distribution will thereafter extend more widely to Highlight Games Limited and Boomerang Digital’s respective United Kingdom and international customers in the gaming, betting and lottery sectors.

Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight Games Limited’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.

“I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier-one United Kingdom retail operator ahead of UEFA’s Euro 2024 Championship this summer,” the Chief Executive Officer for Highlight Games Limited, Steven Holmes, said. “This partnership will enable our business to expand its distribution of content across the United Kingdom and internationally; it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”

“Boomerang Digital is thrilled to be working with the team at Highlight Games Limited to facilitate the development and distribution of its exclusive content,” the Chief Executive Officer for Boomerang Digital, Andrew Ludlow, said. “The exceptionally innovative concept that marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight Games Limited and Boomerang Digital will grow their respective United Kingdom and international customer bases across the world in this mutually beneficial agreement.”

Alan Campbell

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