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Plex Streaming Service Adds Digital Movie Rentals Media Play News

February 7, 2024

Streaming media company Plex has launched movie rentals in the United States, offering what the company bills as the first-and-only streaming platform to offer rentals, free ad-supported movies, TV shows, and live TV together, combined with the ability to find and add to a universal watchlist any title, no matter which streaming service it lives on.

Rental prices start at $3.99, with new movies added to the rental library daily. Consumers can also add the selection to their Plex Watchlist on Plex for when they’re ready to watch or when it becomes available.

Plex has partnered with top studios to bring movies to the platform, including everything from award-lauded films (Barbie, Wonka) to blockbusters such as Aquaman and the Lost Kingdom, Mission: Impossible – Dead Reckoning and Expend4bles to indie films, including Priscilla, Ferrari and Dream Scenario.

“With today’s availability of amazing titles like Barbie and The Color Purple, we are now offering consumers even more choices and movie selections all in one place,” Keith Valory, Plex’s CEO, said in a statement. “Our goal has always been to bring consumers a less chaotic and more fun experience when they sit down together to watch a movie or show. Let’s face it: people don’t know what to watch and, worse yet, where to watch it. We started last year by creating a single window into all streaming services so people can easily find what to watch, no matter where it is. With the addition of rentals, we are staying focused on our goal to be the first place people go to find any streaming movie and show, watch them, rate them, talk about them, and recommend them to friends and family.”

To rent a movie on Plex, consumers can browse Plex’s new movie library to find a rental on platforms including Amazon Fire TV, Apple TV, Android TV/Google TV and Roku, as well as smart TVs, including LG, Hisense, Samsung, Sony, Vizio, plus Apple and Android phones and tablets, game consoles, and more.

Once consumers have rented a movie, they can play it on any supported Plex player app, and it will appear in “Continue Watching” on the app home screen. If a consumer’s smart TV or device is not supported, they can use the Plex app on their phone, tablet, or computer, and once they’ve rented the movie, they can watch it anywhere they’ve installed Plex — even on devices that don’t allow direct rentals on their platform.

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Stephanie Prange

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