February 9, 2024
The year 2024 started with seven new streaming platforms, eight announced discontinuations and an expansion of Paramount+ in France in January, according to BB Media research.
In the United States, the United Kingdom, Canada and Germany, Prime Video launched an ad-supported service on Jan. 29 with an option for subscribers to opt-out of ads for an additional $2.99 per month. Priced at $14.99 monthly or $139 annually, the ad-supported Prime Video promises fewer ads than traditional TV and other streaming services.
Globally, Plex, a media server and ad-supported content platform, is introducing a transactional movie and TV show store in early February. Endeavor Streaming has successfully launched a streaming service globally, showcasing Barrett-Jackson auto auctions. Endeavor Streaming, known for delivering direct-to-consumer offerings for various events, aims to create a global destination for car enthusiasts using its Vesper platform.
TNA Wrestling launched its on-demand streaming service TNA+ globally on Jan. 5. Powered by Endeavor Streaming through a multi-year deal, TNA+ aims to enhance user experience across streaming platforms, mobile, and connected devices. The partnership seeks to scale TNA+’s business operations, grow its fan base, and increase digital revenues by leveraging Endeavor’s experience with major sports organizations worldwide.
Rugby League Commercial has launched Super League+, a global streaming service in partnership with IMG. Starting Jan. 23, all 167 men’s Super League games in 2024 were available to stream live worldwide. Super League+ will also include exclusive fan content such as highlights, archive material, player features and original programming.
Warner Bros. Discovery is in the process of developing a complimentary streaming platform globally with the upcoming WBTV service. It’s set to feature an extensive library of content, drawing from Discovery, Scripps, and Warner Bros. programs. The service aims to entice subscribers to Max by offering a curated selection of both classic and recent shows. The emphasis is expected to be on leveraging older content, providing a revenue stream, and serving as a promotional tool.
The Pokémon TV app, ending its free streaming service in March 2024, has been removed from digital stores. Users who downloaded it before Jan. 8 can continue to watch content online and offline until the service concludes.
In North America, the MTV streaming app, the Nickelodeon streaming app (AVOD, TVE), Comedy Central Play and the Paramount Network streaming app announced discontinuations in the United States and Viaplay announced discontinuation in the United States and Canada. Meanwhile, in the United States, ViX announced it would launch a new ad-supported premium tier later this year, offering subscribers access to premium content at a lower price point. The existing ViX Gratis, an ad-supported free tier, will continue to provide users with more than 65,000 hours of content for free.
Europe picked up three new platforms. Feyenoord One is a subscription streaming service for the Dutch football league, offering exclusive content, original movies and live conferences. In France, TF1 introduced TF1+ (FVOD, AVOD, SVOD) on Jan. 8, with movies and series either for free or via subscription. And the SVOD service Il Globo TV launched Jan. 1 for Italian citizens living in Spain. Meanwhile, in United Kingdom, the AVOD service Tubi announced it would relaunch after five years, and Lionsgate+ announced it would cease operations on Feb. 29.
In Latin America, Europa+ was discontinued citing competition, Acorn TV announced it would exit Feb. 6 and HBO Max announced a change to Max on Feb. 27 with three new plans, including one with ads.
In Asia, Now TV, the Hong Kong pay TV service, has launched a new streaming app, allowing subscribers to access selected channel packs without a set-top box. The app supports simultaneous viewing on two devices and provides flexibility for users across smart TVs, smartphones, and tablets. Also in Asia, Now Live, Tencent’s live streaming and social platform, ceased operations on Dec. 27 due to a business adjustment. New user registrations and web platform operations stopped on Dec. 5, and on Dec. 11, specific platform activities were removed. Users lost access to Now Live products and services on Dec. 26.
In Africa, Showmax, Multichoice’s streaming service, is set to undergo a relaunch in February, featuring updated subscription plans that now include sports. The revamp includes a fresh appearance and a new app. Furthermore, the relaunch will introduce 21 Showmax Originals movies to enhance the content offering.