Valentino is slowly taking over New York City and to be honest, it’s just what the dottore ordered for a particularly gray and grim winter season. The dreariest season of the year was simply begging for a dose of Valentino’s Pink PP.
After opening its new flagship store on Madison Avenue ahead of the holidays, like any proper fashion house with a decades-long legacy, Valentino quickly made its way downtown and opened a boutique off of Prince and Mercer in SoHo.
To celebrate, the Roman-born fashion house is launching its Pink PP pop-up cafe at Sartiano’s, a new in-house restaurant at the eternally hip Mercer Hotel.
Open until Valentine’s Day, the Pink PP Valentino Cafe will all but take over the Sartiano’s space, covering everything from the table settings to the windows in Valentino’s Pantone-developed pink hue.