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Solitics Changes the Game for Retention with Gamification Widgets European Gaming Industry News

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Innovative CRM platform provider launches highly-customisable mini-games to help operators engage, educate and entertain players to keep them coming back for more

Solitics, the powerful CRM platform for online sportsbook and casino operators, has launched a gamification module that includes Gamification Widgets, a product that takes player engagement and retention to the next level.

Gamification Widgets is the first feature in the gamification module and empowers operators to create captivating mini-games that elevate the player experience through branded, personalised and fun experiences including Spin the Wheel, Pick’em and Instant Win Scratch Cards.

These mini-games are highly customisable with operators able to craft their own themes and styles so that they align with their branding and values. As the widgets work seamlessly with brands’ existing infrastructure, they help to build a deeper connection between the player and the sportsbook/casino.

Game customisation is quick and easy, with no need for development or IT support. Marketers can choose from a pre-set library of games and customise them or they can create their own games from scratch. This allows operators to be nimble and flexible in how they use the mini-games to engage players and boost retention. Games can be designed and deployed around specific events and seasons, for example.

Gamification Widgets not only help operators enhance the user experience and power up their gamification efforts, but they can also be used to change player behaviour and encourage them to meet goals such as making a deposit or sticking around for longer by rewarding them after a set number of consecutive losses.

Solitic’s Gamification Widgets mini-games are highly effective when it comes to boosting loyalty with players unlocking rewards and prizes when they take part.

All of this is achieved in a way that is fun and authentic. Because each game can be customised, operators can also stand out from their rivals, which is highly important with sportsbooks and casinos operating in competitive markets.

“Sportsbook and casino operators go to great lengths to retain the customers they have acquired and, with so much competition in the market, it is easy to lose players to rival brands,” the founder and Chief Executive Officer for Solitics, Tomer Baume, said. “To keep them coming back for more, operators must find new ways to engage their customers and deliver added value. Our Gamification Widgets and mini-games have been designed to do just that and in a way that fosters greater brand affinity as well as loyalty.

“We have ensured mini-games are easy to personalise and deploy, allowing operators to maximise the potential gamification offers when it comes to retention and differentiation.”

Alan Campbell

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