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Marshall x Patta Passes The Mic to Babyxsosa Highsnobiety

Marshall and Patta unite to amplify the sounds of their favorite emerging artists. This time, they shine the spotlight on Babyxsosa.

The power of community is central to the work of Babyxsosa, who we caught up with to talk about starting out, music, and her creative flow.

Babyxsosa is many things— artist, rapper, freestyler, and DJ among them. She gained popularity in 2018, after uploading her first track on SoundCloud, and has been consistently building her profile since, amassing over 21k followers. Her song “Everywhereigo” now boasts over 65 million hits on Spotify. Her success can be attributed to — alongside her undeniable talents — her down-to-earth authentic style and airy, lo-fi trap voice. 

For 60 years, Marshall has empowered up-and-coming musicians. From Jimi Hendrix’s electrifying Woodstock performance to Angus Young’s bringing the thunder with AC/DC, Marshall Amplifiers have been a part of some of the most iconic moments in music history. Today, they continue to pass the mic to up-and-coming talents with something to say. This time around, it’s Babyxsosa. pass the mic to up-and-coming talents with something to say. This time around, it’s Babyxsosa. 

How did your love affair with music kick off?

I vividly remember writing music. In my free time. I would pull out paper and write about random stuff. My biggest inspiration may be my younger self. I wish to be who I was before I knew what I know now. Music has changed my life as it is something I am around every day. 

What does music mean to you?

Music to me just means being able to express yourself beyond words. I do what I do because I just kind of do it. I wake up and ask myself, what do I want to do today? I hope to see the fruits of my labor in the future, but more of a jungle rather than a garden. 

Describe your musical vibe in three words.

My music style in three words: fun, indulgent, melodic. 

What is the story behind your first Marshall set? 

When I was younger, my dad got me my first set on Christmas, actually. He got me an electric guitar, an acoustic guitar, a bass guitar, and an amp that said Marshall. And that was my introduction to music. I wouldn’t have been able to do that with him and everyone in here.

How does the creative process flow?

I pull sounds from my daily life into my music. My creative process is pretty free. I try not to force myself to make music or anything. I also try not to let myself get stuck in my head, so going to the studio really helps with that. I appreciate the idea of community. I think it takes a village. I would love to see more music in the world. I think it’s what we all need.

You dabbled in graphic design before – how does that coincide with your music? 

I started dabbling in graphic design when I was in high school. I would get shirts printed at my school and have my brother’s friends help me draw ideas on paper and get them scanned. I got the opportunity to put together an installation at this local art gallery in Richmond, Virginia called Artworks. I did two fall shows, October and November and had a room with projections with eerie visuals and an hour-long mix with my friends’ music, like God and so on. I would also make flyers for the underground rap shows in Richmond, so I also had an introduction to music on the internet as well. When I make music, it’s usually just me and the engineer. I don’t normally have many people in the session or in the room. I can be in the booth and I’ll be standing for about six hours straight.

Both brands are putting the communities who inspire them front and center, ready to shine a light on emerging talents. And they’re doing it with a bang, launching a new party in Berlin called Louder For The People In The Back. 

Discover more here.

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