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Regal Cinemas Launches Online Merchandise Store Media Play News

February 29, 2024

Cineworld Group’s Regal Cinemas launched a branded online store — The Regal Store — affording moviegoers access to movie-themed merchandise, including collectibles, food and beverage containers, fashion apparel and accessories, as well as home and office décor.

“We created the online store so our most enthusiastic guests can further showcase their passion for movies outside of the theatre,” Matt Willard, head of business development at Regal. said in a statement.

The stores opened with themed merch for Dune: Part TwoKung Fu Panda 4Ghostbusters: Frozen Empire, and Godzilla x Kong: The New Empire along with theatre-branded items. Updated product drops will take place throughout the year based on release dates for higher-profile titles such as Deadpool & Wolverine and Beetlejuice Beetlejuice.

Regal Crown Club members and Unlimited subscribers receive a 20% discount on their first order.

The ecommerce option comes as parent Cineworld emerged from bankruptcy last summer, successfully reducing their debt by $4.53 billion, raised approximately $800 million in new equity capital, and secured new debt financing in the aggregate amount of approximately $1.71 billion, including a new revolving credit facility of $250 million.

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Erik Gruenwedel

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