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ComeOn Group crowned “Sports betting operator” of the year by EGR Nordics Awards European Gaming Industry News

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ComeOn Group announced the news that they have been crowned “Sports betting operator” of the year at the EGR Nordics Awards that took place in Malta at The Westin Dragonara Resort on the 28th of February. The award recognises ComeOn’s ability to innovate and differentiate themselves in the sports betting field through excellent product offering and marketing strategy as well as demonstrated growth and operational excellence in the Nordic region.

The Group has previously communicated their increased strategic focus on their sportsbook business as a growth driver with a core vision to deliver top of the class entertainment experiences powered by an in-house proprietary sportsbook platform and trading capabilities. To add, in late 2023 the company announced the rebranding and repositioning of their flagship brand ComeOn! as a sports-first destination offering a tier-one betting experience that is both flexible and locally relevant to their customer base.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are thrilled to receive this recognition as it is a strong testament to our strategic investment in people, product and platform to realise our goal to double our sportsbook business in the coming three years. With the development of our own proprietary platform we have full control over not only innovation and technology but also the flexibility of the sportsbook products and services we offer. Our teams did an incredible job on product development, platform and trading and rebranding our flagship brand ComeOn! as a sports first brand. This all has played a central part of our vision to be a tier-one sports betting destination for our customers in all the markets we operate in.”

ComeOn Group has previously won EGR awards “In-house innovation” both 2022 and 2023 with their product WeSpin as well as “Affiliate Marketing Campaign” 2022.

Adrienn Sarkany

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